 AdamsGolf.com
Founded in 1987, Adams Golf, Inc.
designs, assembles, markets and distributes premium quality, technologically
innovative golf clubs. Adams Golf operates in a single segment within the
golf industry (golf clubs and accessories) and offers more than one category
of product within each segment.
Adams Golf Hybrids Rank #1 at the
Masters
PLANO, TEXAS, April 14, 2008 – For the first time in the company's history,
Adams Golf (NasdaqCM:ADGF) won the hybrid equipment count at the Masters,
according to the Darrell Survey. It was another example of the increased
usage of the highly acclaimed Idea hybrids, including the Idea a3 and the
Idea Pro, by PGA TOUR pros.
Adams Golf
accounted for over one-third of all the hybrids in play at
Augusta National Golf Club. It was also the 13th PGA TOUR event of the year
that Idea hybrids ranked as the top hybrid brand in play, making Adams Golf
the outright hybrid leader on tour in 2008.
"Winning the hybrid count at a prestigious event like the Masters is a great
honor and achievement that we're extremely proud of," said Cindy Herington,
Adams Golf vice president of marketing. "The Adams Golf brand is very strong
right now on tour and in the marketplace. The success we've had on tour,
like this past week in Augusta, has carried over and consumers are cognizant
of the increasing number of pros switching to hybrids and preferring our
brand over the others."
To date, 452 Adams Golf hybrids have been played on the PGA TOUR, which
accounts for 28% of the category. Three tournament champions (Mercedes-Benz
Championship, Puerto Rico Open and Shell Houston Open) have won playing the
Idea Pro hybrid. The company has won every hybrid count on the Champions
Tour since 2005 and every count on the Nationwide Tour since the summer of
2006.
Adams Golf Leads 2008 PGA TOUR Hybrid Count - Idea Hybrids Rank #1 at WGC-CA
Championship, Puerto Rico Open
PLANO, TEXAS, March 25, 2008 – The groundswell of PGA TOUR pros playing Idea
hybrids continued last week as Adams Golf led the hybrid counts of the WGC-CA
Championship and the Puerto Rico Open. The two events marked the 10th and
11th tournaments of the 2008 season that Adams Golf has had the #1 hybrid in
play, according to the Darrell Survey. Year to date, Adams Golf has the #1
hybrid played on the PGA TOUR, Nationwide Tour and Champions Tour.
At the Puerto Rico Open, 31% of all the hybrids in play were from Adams
Golf. The tournament champion played an 18-degree Idea Pro hybrid, marking
the second time this season that a tournament champion played that hybrid
model en route to victory. Idea hybrids, including the a3 Boxer, accounted
for 22% of all the hybrids played at the WGC-CA Championship at Doral.
"We're proud of our brand's progress on Tour, especially this year's hybrid
success on the PGA TOUR," said Chip Brewer, Adams Golf CEO and President.
"One of our goals has been to become the hybrid of choice for tour caliber
players. As judged by Darrell Survey results, we are continuing to make
excellent strides towards this goal."
Darrell Survey data from last season shows 262 Idea hybrids having been
played through the first 14 PGA TOUR events compared to 372 Idea hybrids
played in the 14 tournaments of 2008, a 42% gain YOY.
Source: AdamsGolf.com Press Releases |
